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Performance Measurements - ROE

Return On Equity

TOTAL KEYCORP

18.0%

23.7%

19.3%

26.0%

Return On Economic Equity

Return On Regulatory Equity

March 1999 Year to Date

Total

ex-Goodwill

Total

ex-Goodwill

Key Community Bank

22.3%

27.8%

25.0%

31.9%

Core Banking

42.0%

42.0%

37.6%

37.6%

Debit Card Services

999.5%

999.5%

1643.9%

1643.9%

Retail Core Banking

49.8%

49.8%

38.4%

38.4%

Community Development

47.6%

47.6%

60.6%

60.6%

Mortgage Portfolio

12.6%

12.6%

18.6%

18.6%

Other Retail Banking

-42.0%

-42.0%

-53.5%

-53.5%

Small Business

37.8%

37.8%

899.2%

899.2%

Commercial Banking

16.5%

16.5%

18.6%

18.6%

Upper Middle Market

21.1%

21.1%

28.0%

28.0%

Community Middle Market

17.6%

17.6%

22.8%

22.8%

Large Corporate

10.3%

10.3%

8.4%

8.4%

Community Other

2.2%

90.5%

2.3%

191.2%

Mortgage Servicing

8.6%

8.6%

12.5%

12.5%

Other Community

-3.5%

34.2%

-3.6%

73.2%